Here you will find all the useful macros for your URL to pass data to your tracking tool for further analysis and optimization.

{campaign_id} - ID of your campaign at Dao.ad platform.

{creative_id} - ID of creative, which brings a click

{sub_id} - ID of source’s sub_id 

{source_id} - ID of source which include sub_id

{model_price} - pay model CPC or CPM

{price} - price per 1000 clicks / impressions 

{click_id} - ID of click 

{quality} - traffic quality type

{cpc} - price per 1 click, not per 1000 clicks

{subs_age} - subs age , the time period since the user subscribed.

{category} - campaign category 

{category_src} - source category

{city} - User's city 

{region} -  User's region 

DAO.ad Macros for all  ad formats: 

{campaign_id}, {source_id}, {sub_id}, {subs_age}, {creative_id}, {model_price}, {price}, {click_id}, {quality}, {category}, {city}, {region}, {cpc}, {ip}

{source_id}, {sub_id}, {campaign_id}, {country}, {os}, {browser}, {platform}, {price}, {cpc}, {click_id}, {quality}, {category}, {city}, {region}, {ip}

{campaign_id}, {sub_id}, {creative_id}, {source_id}, {model_price}, {price}, {click_id}, {quality}, {category}, {city}, {region}, {cpc}, {ip}

{campaign_id}, {sub_id}, {creative_id}, {source_id}, {cpm}, {quality}, {category}, {os}, {click_id}, {country}, {browser}, {platform}, {cpm}, {ip}, {ref}

VAST in url: {source_id}, {sub_id}, {campaign_id}, {click_id}, {country}, {os}, {browser}, {platform}, {cpm}, {quality}, {category}, {category_src}, {ip}, {ref}

{campaign_id}, {sub_id}, {creative_id}, {source_id}, {model_price}, {cpc}, {quality}, {category}, {ip}, {click_id}, {city}, {region}, {ip}