This document “Terms of Use” (hereinafter referred to as the “Terms”) confirms and clarifies the respective rights and obligations between DAO ADVERTISING LLP (hereinafter “DAO.AD”) and the Account Holder (“Advertiser” and/or “Publisher”).

Please read these Terms carefully before using the Service. By accessing or using the Service, you agree that you have read, understood, and agree to be bound by these Terms, and to the collection and use of your information as set forth in our Privacy Policy, whether or not you are a registered user of our Service. These Terms apply to all customers, visitors, and users.

1. How we update these Terms of Use

These Terms are maintained on our website. We reserve the right, in our sole discretion, to modify or replace these Terms from time to time, and you should review this page periodically. When we change the Terms in a material way, we will update the “last updated” date at the bottom of this page. Your continued use of the Service after any such change constitutes your acceptance of the new terms. If you do not agree to these Terms or any future version of them, do not use or continue to access the Service.

Definitions

Account. An account created for the User by completing the registration process on the Site for the User’s authorized access to and use of the Services on the Site.

DAO.AD Platform. The DAO.AD proprietary marketing platform, which facilitates online and application marketing, personalization, and the distribution of Advertiser Content on the web through the DAO.AD dashboard. The platform allows participating websites to offer personalized push notifications to their end users, as well as use other advertising services including Native Ads, POPs, SDK, and APK.

Advertiser. Any entity or individual with which DAO.AD contracts for the placement of Ads on Publisher websites using DAO.AD Services.

Advertising (Ad). Push notifications, Native Ads, POPs, SDK, APK, and other advertising materials intended to promote the Advertiser’s services and/or goods.

Publisher. Any entity or individual that displays Advertiser Ads on their website using DAO.AD Services.

Confidential Information. The confidential information of the disclosing party, including trade secrets, business plans, strategies, methods, practices, software, tools, know-how, designs, technical information, proprietary methodologies, computer systems architecture, network configurations, financial information, marketing and pricing strategies, customer information, future business plans, and any other information that should reasonably be understood as confidential and proprietary.

Cloaking. A search engine optimization (SEO) technique in which the content presented to the search engine crawler differs from the content presented to the user’s browser.

2. General provisions

Under these Terms, the Advertiser pays for traffic in order to advertise its products, including but not limited to apps, goods, offers, services, websites, and similar items, using Advertising Content displayed on, embedded into, or otherwise delivered through the Publisher’s website(s) and/or app(s) via the DAO.AD Platform.

DAO.AD acts solely as a service provider and has no effective knowledge of the Advertising Content created by the Advertiser and published through the Publisher’s website(s) and/or app(s). The Advertiser is solely responsible for such content and shall hold DAO.AD harmless from any damages, infringements, losses, or liabilities, monetary or otherwise, if such content contains anything illegal or violates laws, copyrights, trademarks, intellectual property rights, or other rights.

3. Using our services

By using the Services, the User agrees to these Terms of DAO.AD.

The User must create an account with us (an “Account”) in order to use the Service to its fullest extent. The User represents and warrants that all information provided to us when creating the Account is complete and accurate, and shall update such information when it changes or when we request it.

By creating an Account on behalf of a company or another entity, the User represents and warrants that they have the authority and capacity to enter into these Terms and bind that entity.

The User warrants that all information provided to DAO.AD during registration is accurate, complete, and up to date at all times.

In order to access the DAO.AD Platform and related Services, reports, or other customized services connected with the User’s site(s), the User must create an Account on the Site.

The User agrees to provide only true, current, accurate, and complete registration information, and to keep that information true, accurate, and up to date.

The User must comply with all applicable local, state, national, and foreign laws, treaties, and regulations in connection with use of the Services, including the Rules and all requirements related to data privacy, international communications, and the transmission of technical or personal data. The User may not use the Account in a misleading or unlawful manner, including in a way intended to trade on the name or reputation of others.

The User may be required to choose a password and username. Access to password-protected or secure areas of the Site is restricted to authorized personnel only. The User agrees not to share passwords, account information, or access to the Site with anyone other than authorized personnel. The User may not authorize any third party to use the Account. The User is responsible for maintaining the confidentiality of passwords and Account information, and for all activities that occur through the use of the Account. The User agrees to notify DAO.AD immediately of any unauthorized use of the Account or passwords.

The User must be eighteen (18) years of age or older to use the Service. By using the Service, the User represents and warrants that they are at least eighteen (18) years old and have the right, authority, and legal capacity to enter into this agreement and comply with these Terms.

4. Rules for push notification campaigns

All push notification campaigns, including their texts, images, and landing pages, must comply with the requirements set out below.

Creative asset specifications. Icon image size must be 192×192 pixels. Main image size must be 452×226 pixels. Accepted image formats are .jpg and .png. GIF animations are not allowed. The title must contain between 3 and 40 characters. The text must contain between 3 and 160 characters.

Campaign and ad policies. Both creatives and landing pages must not be of poor quality, including typos, misleading images, or empty pages. Aggressive, explicit, violent, or offensive language in any language is prohibited. Violent images, including blood, entrails, and dead bodies, are prohibited.

Sexually provocative or suggestive texts, images, and icons are prohibited. Images with full or partial nudity, sex toys, depictions of sexual intercourse, genitals, masturbation, and similar content are unacceptable. Adult landing pages and pre-landings are prohibited. Creatives with people wearing swimsuits or undergarments may be accepted only if there are no sexually suggestive texts or images. Words such as “sex,” “penis,” “vagina,” “masturbation,” and “sperm” are forbidden in creative titles and texts.

Scare tactics are prohibited. Statements about viruses, junk files, or device problems are not allowed.

Auto-downloads and downloads from sources other than Google Play Store and Apple App Store are not allowed.

Imitation of system updates or system messages is prohibited. It is forbidden to imitate operating system messages on landing pages or in creatives.

Landing pages that exploit browser vulnerabilities, for example to install files, are prohibited.

Tech-support offers are not allowed.

Push notification campaigns with pre-landings or landing pages that collect subscribers while blocking the main landing page or pre-landing page are not accepted.

Questionnaires from sponsors are strictly prohibited. Anything that may be considered fraud or scam is prohibited.

Offers for illegal goods and services, including weapons, explosives, and drugs, are strictly forbidden.

Techniques used to hide real content through redirects, content substitution for moderation bypass, or cloaking are strictly forbidden.

These guidelines are not exhaustive. We reserve the right to reject or remove any campaign items that we believe may be harmful to our publishers or users, even if those items otherwise appear to comply with these guidelines.

5. Payments

To start using DAO.AD Services, the Advertiser must make a deposit to the Advertiser account in advance. The minimum payment amount for Advertisers is 50 USD.

The minimum payout amount for Publishers is 10 USD. If the balance is lower, DAO.AD will carry the amount forward to the next payment until the account balance reaches the specified minimum.

All statistics used for billing and delivery reporting are based on the DAO.AD reporting system.

DAO.AD provides the ability to make payments through payment service providers. The Advertiser has the right to select any available payment service provider. You agree that DAO.AD is not responsible for any actions taken by the payment service provider, including but not limited to transaction fees, banking commissions, or currency conversion fees.

The User is responsible for all applicable taxes associated with the provided advertising services, other than taxes based on DAO.AD income. The User shall indemnify DAO.AD against all losses suffered or incurred by DAO.AD arising out of or in connection with any payment made to DAO.AD.

Self-billing invoices

For Publishers. Publishers agree to accept self-billing invoices issued by DAO.AD based on platform statistics for transactions covered under these Terms. Publishers shall not issue separate invoices for transactions covered under these Terms.

For Advertisers. Advertisers agree to accept self-billing invoices automatically generated by DAO.AD upon each balance top-up. Advertisers shall ensure the accuracy of the VAT information and company details they provide.

Your obligations. By accepting these Terms, you agree to accept invoices issued under the self-billing arrangement from the date of acceptance. You must immediately notify DAO.AD and update your company and/or personal information on the DAO.AD platform if your VAT registration number changes, your name or address changes, you cease to be VAT registered, or you sell all or part of your business.

All invoices for Publishers will be based on platform statistics unless otherwise agreed in a separate agreement with DAO.AD.

Each payment made through DAO.AD confirms your acceptance of each self-billing invoice and constitutes ongoing acceptance of these self-billing provisions.

DAO.AD ensures compliance with all applicable laws and regulations governing self-billing, including the requirements established by HM Revenue and Customs (HMRC) in the United Kingdom.

Refunds

Refunds are available only for accounts with a minimum spend of 50 USD. Funds credited to the balance using a promo code may only be used within the advertising network and cannot be withdrawn or refunded.

To initiate a refund procedure, please create a ticket stating the reason for the refund and the wallet to which the refund should be sent. Refunds may be made to USDT, Capitalist, Paxum, and Payoneer wallets.

The refund period is 7 to 14 business days depending on the payment system.

6. Reporting

In all cases, the reports generated by DAO.AD, including statistics on visits, impressions, sold visits, clicks, conversions, and any other underlying calculation of revenue, shall be relied upon as the basis for invoicing and subsequent payment.

The Advertiser acknowledges that all executed transactions are final and that any end-user errors, if any, must be reported within 24 hours. Any chargebacks may be made solely at DAO.AD’s approval.

7. Payment disputes

The Advertiser agrees to address any questions regarding revenue payments to DAO.AD within fourteen (14) days of the invoice date, in writing or by email to [email protected], and to provide all relevant evidence regarding the possible discrepancy. Failure to notify DAO.AD within this period constitutes a waiver of any claim relating to the amount of revenue.

8. Advertiser requirements

Advertisers acknowledge and agree to provide advertising materials that comply with all applicable laws in order to use DAO.AD Services.

When using the Services, the Advertiser must not promote content that is illegal, harmful, slanderous, unethical, hateful, discriminatory, or insulting to any person or organization. The Advertiser must not provide Ads that violate third-party rights, including the rights of minors, or that cause harm in any way.

The Advertiser must not upload, send, transmit, post, or distribute any materials containing viruses or other malicious code, files, or programs designed to damage, disable, or limit the operation of any computer or telecommunications equipment or software, or materials intended for unauthorized access to fee-based resources.

The Advertiser must not infringe intellectual property rights, privacy rights, or any other rights of third parties, and must not provide Ads promoting drugs, related paraphernalia, weapons, or other prohibited goods or services.

Absolutely prohibited content. The following content is not allowed for any type of advertising: sexual content involving persons under 18 or appearing under 18; misleading content; pages that automatically play audio; pages that automatically download files; malware, scareware, ransomware, phishing techniques, and similar malicious creatives; blackjacking techniques; promotion of alcohol, tobacco, or drugs in countries where such advertising is illegal; flashing, flickering, shaking, or blinking advertising materials; misuse of famous people’s images, brand logos, or well-known brand colors in violation of trademark or copyright law; imitation of publisher website styles or interfaces; and materials depicting abuse, rape, blood, extreme violence, bestiality, urination, scatophilia, incest, or torture.

Restrictions for non-adult and mainstream traffic sources. The following materials are forbidden: genitals, sexual acts, masturbation, sexual or suggestive texts, nude breasts, pubic hair, suggestive touching or poses, objects or shapes associated with sex, and any depiction of erection, even if partially concealed by clothing.

The list of prohibited Ads above is not exhaustive. DAO.AD reserves the right to reject any Ads at its sole discretion if such Ads violate applicable law, these Terms, or the rights of any third party. The Advertiser acknowledges and agrees that it is solely responsible for all advertising materials submitted for placement on Publisher websites.

9. Publisher requirements

Publishers acknowledge and agree to provide websites that comply with all applicable laws in order to use DAO.AD Services.

The content of the Publisher’s website must be appropriate and legal. It must not infringe intellectual property rights, privacy rights, or any other rights of third parties. It must not contain malware, viruses, or other malicious code. It must not promote violence, racial, national, political, or religious intolerance, advocacy against individuals, groups, or organizations, calls to overthrow the political system of a sovereign state, participation in terrorist organizations, or the promotion of drugs, weapons, and other prohibited or illegal goods or services.

The Publisher acknowledges and undertakes that users of the website accept the condition that they may be sent push notifications.

DAO.AD reserves the right to reject any Ads at its sole discretion if such Ads violate applicable laws, these Terms, or the rights of third parties.

10. Limitation of liability

The User acknowledges that the Service and/or its SMS fallback option depend on electronic devices and services managed by third parties, including electricity providers, internet providers, mobile operators, and similar service providers. The User further acknowledges that inefficiencies in the forwarding of push notification messages may occasionally occur due to disruptions or malfunctions in services not directly managed by DAO.AD. DAO.AD will make reasonable efforts to limit the effects of such inefficiencies and, where possible, to notify the User, but shall not be liable for them.

The User also acknowledges that the Service cannot be used where certainty of delivery is required, or where a delay in delivery could cause any type of damage.

DAO.AD may occasionally perform maintenance on its servers and equipment. If DAO.AD is required to interrupt the Service for such operations, it will endeavor to limit the duration of any interruption or malfunction. The User also acknowledges that software and applications provided by DAO.AD are subject to the normal risks associated with software, and DAO.AD shall not be liable for direct or indirect damage or data loss arising from such causes.

DAO.AD will not be liable for damages arising from the User’s failure to have a suitable device or environment capable of using the software and/or the Service.

The User further acknowledges that the Service and the software are provided “as is” and “as available.” DAO.AD does not warrant, represent, or guarantee, whether expressly or impliedly, that the Service and software are error-free, uninterrupted, always available, fit for any specific purpose, or secure. Any additional warranties and/or liability of DAO.AD are expressly excluded.

11. No warranty

The Service, including all content, is provided on an “as is” and “as available” basis. Use of the Service is at your own risk. The Service is provided without warranties of any kind, whether express or implied, including without limitation implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

Without limiting the foregoing, we, our affiliates, and our licensors do not warrant that the content on the Service is accurate, reliable, or correct; that the Service will meet your requirements; that the Service will be available at any particular time or location; that the Service will be uninterrupted or secure; that defects or errors will be corrected; or that the Service is free of viruses or other harmful components. Any content downloaded or otherwise obtained through the use of the Service is downloaded at your own risk, and you are solely responsible for any damage to your computer system or loss of data resulting from it.

We do not warrant, endorse, guarantee, or assume responsibility for any product or service advertised or offered by a third party through our Service or any linked website or service, or featured in any banner or other advertising, and we will not be a party to or in any way monitor any transaction between you and third-party providers of products or services.

Claims regarding traffic quality based on statistics from Yandex.Metrica, Google Analytics, or any URL shortening services will not be accepted. For effective traffic quality tracking, we recommend using specialized trackers, which can be found on our special offer page.

In the event of a ban in any advertising network or affiliate program due to the purchase of low or standard quality traffic from us, no refund will be provided.

If the Advertiser relaunches any campaign after requesting a refund, the refund will be canceled.

We are not responsible for how YouTube counts views when traffic is purchased from us in any available format.

12. Termination of the agreement

Both parties have the right to withdraw from these Terms at any time. If either party exercises this right, it will inform the other party by email.

DAO.AD may terminate the Service, partially block an account, or fully lock an account without prior notice or liability, for any reason or no reason, including if you breach these Terms. Communication with the account owner may also be terminated at the discretion of the administration in cases of disrespect, threats, or profanity in support tickets, email, Skype, or any other communication channel.

Upon termination of your account, your right to use the Service will immediately cease.

All provisions of these Terms which by their nature should survive termination shall survive termination, including ownership provisions, warranty disclaimers, indemnities, and limitations of liability.

13. Confidentiality

Each party agrees not to disclose the other party’s Confidential Information to any third party and not to use such information for any purpose not permitted under these Terms. Each party will protect the Confidential Information of the other party in the same manner that it protects its own confidential and proprietary information, but in no event with less than a reasonable standard of care.

The parties agree that if disclosure is made to professional advisers, auditors, or bankers, such disclosure shall be made only on the condition that each recipient agrees to keep the information confidential to the same extent as if they were a party to this agreement.

These confidentiality obligations do not apply to information that must be disclosed by law or court order, provided that the receiving party gives notice where legally permitted; was already known to the receiving party before disclosure; becomes publicly available through no act or omission of the receiving party; is lawfully disclosed by a third party without restriction; or is independently developed without use of the disclosing party’s Confidential Information.

14. Force majeure

Except for payment obligations, if the performance of any part of these Terms by either party is prevented, hindered, delayed, or otherwise made impracticable by flood, riot, fire, judicial or governmental action, labor disputes, or any other cause beyond that party’s reasonable control, that party shall be excused from performance to the extent affected by such cause.

15. Jurisdiction and dispute resolution

To the maximum extent permitted by law, these Terms and any claim, cause of action, or dispute arising between you and us shall be governed by the laws of Great Britain, without regard to conflict of law provisions.

In the event of any dispute, you agree to first contact us and attempt to resolve the matter informally.

16. Contact information

If you have any questions or concerns regarding these Terms, the Website, or any information contained on it, you may contact us at [email protected].