Common questions and answers


How can I start working in the system as an advertiser?

First of all, you need to replenish your account and create an advertising campaign.


How often statistics update?

Statistics updates once in 5 mins for push, once in a minute for pop.


What OS and browsers the service is compatible with?

The service Dao.Ad is compatible with the following OS and web browsers:

OS: Windows, MacOS, Linux, Android, iOS (pop)

Browsers:

PC - Google Chrome, Opera, Yandex Browser, Microsoft Edge, Mozilla Firefox (pop);

Mobile - Google Chrome, Opera, Samsung Browser, Android Browser, Mozilla Firefox (pop), Safari (pop);

We recommend to make accent on Google Chrome browser on both mobile and desktop devices for push notifications format.


What countries does your system cover?

We cover the entire world, but you need to remember that the prices for clicks/shows can be different depending on country of impression.


How much traffic can I get to my campaigns?

Traffic quantity depends on many targeting settings: country, category, rate, web browser, OS.


What is the frequency of push notifications?

Push notifications take place twice per hour. In case of ads campaign include Targeting 'by Time' of receiving notifications, user will get ads at HIS LOCAL TIME.


What is the minimal amount to replenish your balance?

Minimal amount to replenish your balance is 50 US Dollars.


What payment systems can I use to replenish my balance?

To replenish your balance, you can use one of the 10 most famous merchant services. For more details, please, contact support.


What time does the moderation of advertising campaigns take place at?

Working hours: 9:00 - 19:00 CET, Monday-Sunday.


What are the most common reasons for campaign and creative decline?

The note can show the reason of campaign/creative rejection. Rules can be found here: Rules (push) or here: Rules (general).

Also, make sure that country and other targeting settings are selected.


Ad campaign created, but traffic does not appear.

1. You need to make sure that you have enough funds on your balance - at least more than $5 (push campaigns with CPC mode).

2. The advertising campaign or creative is still on moderation. (status of the advertising campaign )

3. Push creative is not ranked yet. The test shows of a new creative and determining the CTR for participation in the auction can take about 2000 impressions. (Test rank of the new creative and determining the CTR for participation in the auction can take about 2000 impressions.)

4. According to the targeting settings, there is little traffic. Check with the manager about the presence of traffic according to these settings. (Not enough traffic for the specific targeting settings. Ask the manager about the availability of traffic according to these settings)

5. Your price bid in the advertising campaign is too low (or CTR is too low - relevant for push advertising campaigns with CPC payment model), check the recommended price. (Your ad campaign bid is too low)

6. Push creative has ranked with a CTR of 0.00%. In this case, there will be no more impressions, as the creative bid for participating in the auction is determined based on the CTR * CPC. (Creative has ranked with a CTR = 0.00%. In this case, there will be no more impressions, as the creative bid for participating in the auction is determined on the basis of the following calculation: CTR * CPC.)

7. The limit is set: on the budget or on the number of impressions / clicks for the campaign. Make sure that the limit is not set and / or not reached.


After adding new push creative, it doesn't receive any traffic.

Make sure that new creative has “Started” status and has been approved already.


Traffic has stopped in CPM campaign.

1. Check your balance. Maybe there is not enough money to get traffic for your campaigns.

2. Competitive price is higher than yours, and another campaign gets more traffic. You need to increase price.


How can I change the type of my already created ads campaign?

Currently we do not allow to change CPM->CPC, CPC->CPM pay type of campaign. So, if you need to change pay type in already created and active campaign, you need to copy it and change paytype mode.


What model is more profitable for push: CPC or CPM?

Both are good. Difference is on the final goal that you want to reach. If you created ads campaign to inform people about website or service news, CPM is better. If your final goal is sales - CPC is usually better.


Where can I check how my ads campaign looks like?

To check how your ads look like you need to subscribe to https://dao.ad service-worker, to allow daopush.com send messages to you. Then, open Creatives menu and click to Push preview


How to add emoji in text of push notification?

To display emoji in the text of the push notification correctly, you need to insert emoji as a symbol, not as a html-code, otherwise it will be interpreted as text.